From NPR’s Melody Kramer some predictions for the news industry in 2015 courtesy of Matt Crespi. As well as including some thoughts on the impact of algorithmic developments, Matt’s predictions touch on the editorial, including the appearance of “cognitive candy, comic relief, or eye bleach intermittently throughout a long article on a serious topic. Some will call this the beginning of the end for long form journalism of any quality. Others will call it a quantum leap forward in getting more readers to pay attention to important stories that used to be too dry or technical or depressing to get people to notice”.
Storythings have also written thoughtfully on the audience attention deficit, and perhaps we’ll all have to work harder to get and keep the eyes, hearts and minds of audiences in 2015?