Local Newspapers Turn to Online Radio

This is an interesting piece from Nieman Lab about how and why local newspapers in the U.S are moving into internet radio broadcasting.

‘Radio has traditionally a local business — bound by the strength of a transmitter’s signal the same way a newspaper was defined by how far delivery trucks could drive in the morning. Local news and talk radio has been reduced to just NPR stations — if that — in many markets, leaving a potential market open. And the same force that worries terrestrial broadcasters — the coming of the connected car, where tuning into a podcast or streaming radio station is just as easy as finding something on your FM dial — is a potential opportunity for newcomers’.


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