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James Cridland has published two recent articles about about how radio is continuously evolving in order to take advantage of technology and stay ahead of the competition
Firstly on Medium about how radio is continuously evolving in order to take advantage of technology and stay ahead of the competition. >‘Now, you might think that radio is yesterday’s technology. Actually, 9 out of 10 of us tune into the radio every week. That makes radio more popular than Twitter, more popular than Facebook, more popular than email, and more popular than the internet itself. You might think that radio is old-fashioned. But actually, when we tune into the radio at home, we’re more likely to be doing it through a new technology like DAB or the internet than old-fashioned FM. And no wonder, since radio has embraced the mantra of choice, with three times the number of stations on new broadcast platforms than analogue.’
He’s also been talking to Radio Info, about pop up radio stations and why they are a good thing. >’It helps retain listeners. Why alienate your listeners by suspending regular programming to rebroadcast court proceedings, local government meetings or live feeds from concerts when you can offer that detail on a separate feed? If consistency is important to a station brand - and it ought to be - then pop-up services make it easier to offer that consistency and build listener loyalty’.