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BBC Drop - Pilot from Ongair in Nairobi

This Pilot concept pulls together BBC content based on a users social media profiles or their choice of topics.

Published: 13 May 2019

Aims

More focussed, more personalised News for me

This pilot originated from the World Service: Connected Studio - Nairobi event, aka #newsHACK IV.

What is it?

BBC DROP is a responsive website that pulls together BBC content based on a users social media profiles or their choice of topics.

This is presented in an elegant, swipe able and user-friendly design developed with African users.

The product learns and improves the content selected based on the user's "likes", "shares' and "skips" of pages.

Swipe left to like, right to skip and up to share via twitter, Facebook and WhatsApp

BBC DROP on Taster

BBC DROP is on Taster. BBC Taster is the home of new ideas from the BBC - find out more about Taster here.

Presentation by ONGAIR

Credits

The app is built by Ongair: Charles Gichuki, Trevor kimenye, Muaad Abdirahman and Job Kimathi Mwenda

Press

On Niemen Lab

Results

After piloting on Taster we decided not to proceed further with this prototype

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