Platform Publishing

During the Scottish referendum, Channel 4 used Snapchat and Whatsapp to send out news notifications as an experiment in engaging with a younger audience. Jennifer Rigby describes how it played out. She has also been contributing to Paul Bradshaw’s online MA in Journalism and has outlined in a podcast with Luke Addis from Birmingham Updates and Tom Cullen from iChoose Birmingham, their experiences of publishing on platforms other than traditional websites.