Nic Newman's Predictions for 2015

Ex-BBC journalist and digital strategist, Nic Newman has published his annual ‘Media, Journalism and Technology, predictions for the year ahead.

The report is an all round fascinating and invaluable read, and reviews the technology developments of 2014 and where we are headed for 2015.

The section of the report which examines news, foresees an immediate future focused on the customer and the consumption of news via smartphones and on social media increasingly accessed via video formats. Predictions include the maturing of ‘digital born media’ such as Buzzfeed, as they turn their attention towards serious news with ‘longer reads’ and ‘distinctive coverage’. On the wain will be ‘traditional’ banner and display advertising on web pages, to be replaced with more ‘native advertising and sponsored content’. Whilst growth is expected for ‘explainer journalism’, data informed publishing and the (troubling?) influence of Facebook.