Google and Twitter Join Forces to Compete with Instant Articles

Recode’s Peter Kafka and Mark Bergan are reporting that Google and Twitter are launching a joint open source project which will allow publishers to post ‘Instant Article’ pages.

Seen as a direct response to the Facebook, Snapchat and (the soon to be launched) Apple news platforms, the joint initiative will see publishers cutting mobile users download times by providing links on Twitter/Google pages that will open cached web pages to their own sites. The new product will be different from it’s competitors news feeds as pages won’t be branded under the host platforms banner. This vital difference is likely to be popular with publishers and could also be seen as an attempt to improve Google’s image in the face of accusations by the EU’s watchdog that they abuse their dominance by promoting their own products through search results.