Thinking About Analytics and Engagement

Radar has been looking at a collection of articles on using analytics to understanding audience behaviour and maximise profit.

Alexandra Kanik writes for Mediashift about ways in which media organisations can use audience analytics to increase traffic to a site and keep hold of the audience’s attention once they’ve been found.

Nieman Lab have been looking at a new analytics tool launched in the FT newsroom which it’s hoped will make audience data more accessible to journalists.

Business Insider discusses a new tool from Taboola which will let publishers see and compare the figure from referral platforms (Facebook, Twitter, Google Search et al.) to better understand how advertising revenue is generated. Ad Age has been looking at a similar service as supplied by comScore. They conclude that whilst publishers are generally coming around to the idea of distributed content, these ‘hidden’ costs of platform publishing are continuing to cause some angst.