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Blue Labs

BBC Blue Room and News Labs are working together to more efficiently demonstrate innovation opportunities with emerging consumer Tech.

Hypothesis

Demonstrate and disseminate innovation opportunities to BBC News' busy staff, in Broadcasting House

During the summer of 2015, BBC Blue Room and News Labs ran a pilot shared demo space in BBC New Broadcasting House.

Why?

We intend to create a permanent shared space, and in keeping with our M.O., we decided to prototype the idea to guage the level of interest in emerging consumer tech, and News innovation.

We varied the theme each week and incorporated technology including BBC Micro, Virtual Reality, Structured Journalism, Radio, 3D modelling and Mobile Video.

Did it work?

The sessions created a lot of buzz around the organisation and helped spread the knowledge of industry development. Groups who came in for instructional sessions all left with smiling. The net result was that more people heard about the programmes we run and know now how they might contact us with their ideas.

If you want to find out more, send us a tweet @bbcnewslabs

Results

  • Journalists became more aware of News Labs and our prototypes.
  • People know how they can contact us with their ideas.

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