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Growing Global Audiences

A programme of international innovation activities, aimed at harnessing localised industry talent to explore new opportunities.

Hypothesis

Engage local digital communities in pilots, to explore new opportunities in emerging markets.

The World Service is currently undergoing a major expansion, and as part of this the BBC's bureau in New Delhi will become the largest outside London by 2020. We partnered with Connected Studio to explore how journalists can use a new wealth of open data to tell visually compelling stories for Southeast Asian audiences.

The Challenge

Collaborate with experienced digital companies in India and other emerging markets to build tools for the World Service's bureaus.

In India Interested companies submitted project proposals for either:

  • Tools to uncover compelling stories from data.
  • Tools to present data-driven stories to audiences in new, visual and compelling ways.

Successful companies received funding from the BBC to develop their projects into pilots, which launched alongside four new Indian language services.

Briefings

In April 2016, we attended a series of events with the Connected Studio team in Gurgaon, Hyderabad and Bangalore, where we met with technology companies to help explain the brief. We also discussed the technical support that our team is able to provide throughout the process — including use of the Juicer API, which we maintain in collaboration with BBC R&D.

To find out more about the brief, visit Connected Studio's website.

Video feature

Media Coverage of Nairobi event

Media Coverage of Cape Town event

Media Coverage as Pilots Launch

Results

  • We worked with a number of local companies to develop ideas suited to the local media environment.

Careers

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