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Growing Global Audiences
Aims
Engage local digital communities in pilots, to explore new opportunities in emerging markets.
The World Service is currently undergoing a major expansion, and as part of this the BBC's bureau in New Delhi will become the largest outside London by 2020. We partnered with Connected Studio to explore how journalists can use a new wealth of open data to tell visually compelling stories for Southeast Asian audiences.
The Challenge
Collaborate with experienced digital companies in India and other emerging markets to build tools for the World Service's bureaus.
In India Interested companies submitted project proposals for either:
- Tools to uncover compelling stories from data.
- Tools to present data-driven stories to audiences in new, visual and compelling ways.
Successful companies received funding from the BBC to develop their projects into pilots, which launched alongside four new Indian language services.
Briefings
In April 2016, we attended a series of events with the Connected Studio team in Gurgaon, Hyderabad and Bangalore, where we met with technology companies to help explain the brief. We also discussed the technical support that our team is able to provide throughout the process — including use of the Juicer API, which we maintain in collaboration with BBC R&D.
To find out more about the brief, visit Connected Studio's website.
Video feature
Media Coverage of Nairobi event
- BBC Africa (News)
- Wired
- Disrupt Africa (2)
- Disrupt Africa (2)
- Memeburn
- AfroTech Africa
- iLab Africa
- Pawa254
- Nairobi Garage
- Capital FM Kenya
- TechLoy
- Tech Savvy
- Coverage on the BBC Internet Blog
Media Coverage of Cape Town event
- BBC Media Centre coverage
- Disrupt Africa
- Fin24tech (1)
- Fin24tech (2)
- Memeburn
- Htxt Africa
- Techloy
- Innov8iv
- Ijnet
Media Coverage as Pilots Launch
- On Niemen Lab
- BBC Minute CatchUp on MemeBurn
- BBC Minute CatchUp on Digital TV Europe
- BBC Minute CatchUp on The Nigerian Voice
- BBC Minute CatchUp on TechLoy
- BBC Minute CatchUp on Disrupt Africa
- BBC Minute CatchUp on BizCommunity
- BBC Minute CatchUp on SeriouslyMedia
- BBC Minute CatchUp on The Marketin Site
- Nairobi and Cape Town pilots on Business Day Live
Results
- We worked with a number of local companies to develop ideas suited to the local media environment.
