completed
Neurotech Rig
In partnership with Imperial College London, News Labs has been looking into Neurotech feedback around media experiences.
Aims
How might we use Neurotech feedback signals to help us test, refine and customise News experiences?
Investigating Neurotech Feedback
BBC News Labs has been working with Imperial College London's Data Science Institute.
We created a "Neurotech Rig" which used EEG and Eye Tracking to measure strength of emotional response, and "attention" for a video experience. See the write-up from Digital Economy 2014 on our blog.
The project is currently dormant while we work out next steps with Imperial College, and while our "Pool of Video" platform emerges.
The Neurotech Rig at Imperial College
Another #Neurotech Rig demo at #ImperialCollege. This time our neighboring stand is #quantumComputing. pic.twitter.com/Vl8S8AneeV
— BBC News Labs (@BBC_News_Labs) May 8, 2015Results
- We decided that it was too complex to use this technology on a regular basis.
